2010年6月29日 星期二

Burger King has used Facebook to promote their Hero Product!




The World's biggest fast-food restuarant,Mcdonalds is actually left behind Burger King comapred their customer satisfaction index source from ACSI.


And I am here would like to share with you about how this international company is using social networking services to explore the brand world widely.


In year 2009, Burger King has(US Based)has used the social netowrking platform, Fracebook to promote their Hero Product-Whopper by encourages users to remove 10 Facebook friend and the user will get a free Burger King's Whopper.


The figures showed that 233,906 friends were removed by 82,771 people in less than a week.
Do you think this gimmick successful?
Will you join this game to get the incentive?
What feeling will you get if you knew your friend has removed you from the Facebook jsut because to exchange with the incentive?



Let's discuss the advantages and the disadvantages on this issue later!
Looking at more details about Burger King in Facebook?

2010年6月28日 星期一

About Social Networking Services



About Social Networking Service

What do you think of social networking service?Is it the way for the people to engage with the Internet and with each other?

In fact, it refers to a web-based services that has created new paths to communicate and share information.Actually, it contains not only internet but also mobile device, games based space for people to communicate,interact, content sharing and connect to each others all over the world.

In more details, it also allows people to manage their contents and profiles which keep your information in private as you are able to choose who are you going to share the contents with them. As there are many ways to share your information, including only for sign-in memebers, people who are in your contact list and with a particular groups of people, so it can retrict the visibility of your information.

The ways in which we connect to social networking services are expanding and it is really a rapidly developing areas !


Social networking sites like(just simply click here):
1. Facebook
2. Twitter
3. MySpace