The advantages and disadvantages of the case.

In the case of Burger King, it has smartly to use the powerful online network to promote their Hero Product. Young people tend to use social networking services to communicate and socialise with their contacts and consolidate their exitisng friendship networks.In the burger King case, they has adopted to use this advatnage to communicate with their target customers and also to promote their product worldwidely by using this network.

However, Burger King attracted the viewers to follow their instructions by giving incentive to them.And Burger King Company needs the viewer to delete one of the friends in the contact list. In this case, social networking services actually might differ the moral of the people recently,as more and more different popluar network website and many companies are using this services to promote themselves.In general speaking, social networking services might not easy to control the information contains as the power of spreading the messages is very large.

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